THE CLIENT
Autoweek is a publication with a passion for all things automotive. While favorably known for giving very thorough coverage of automotive trends, major and minor races, as well as auto shows. Their loyal and rabid fan base, found their online presence a bit too overwhelming.
WHAT WE DID
As a lead designer, I helped provide a new vision for Autoweek, creating a personal and customizable destination for auto enthusiasts.
The premium design elevated the brand, creating a more digestable editorial experience while the clean aesthetic and use of white space made the gorgeous photography really pop.
