Today, Ford is among the most innovative companies on the planet. But their rich heritage sometimes clouds that fact in the mind of the public. Specifically, future job seekers who might regard Ford as more of a heritage brand.
How can you right that wrong?
Tell the stories of the people and ideas that advance Ford Motor Company’s reputation as a leading global innovator.
WHAT WE DID
We focused on Ford’s newly opened Research and Innovation Center in Palo Alto. With over 5,000 square feet of facility and 120 employees, Ford has become one of the largest automotive research teams in the area and a major presence in one of the most dynamic, innovative business cultures in the world.
We decided to tell the story Casey Feldman, one of Ford’s young talents. Uniquely qualified with a degree in Digital Arts and Science Software engineering, he is redefining the future of human interaction, smart mobility, and in-car connectivity.