J.P.Morgan wanted to show that their strong global network made them uniquely qualified to understand the global economy. They launched a traditional print campaign that told consumers about their reach but it felt a bit flat.
They wanted to create a unique digital experience that not only proved their understanding but left their consumers with a sense of awe. Inspiring them to connect with J.P.Morgan.
WHAT WE DID
We decided to create an immersive experience that could actually give users the experience of walking into a global economy. Creating interactive hot spots that launched digital vignettes showcasing J.P.Morgans’ breadth of knowledge. Consumers then had the ability to answer questions to further interact with the experience, showcasing the benefit of investing with J.P.Morgan.
These interactive walls were placed in high traffic areas throughout the globe (New York, London, Dubai) and really helped portray the brand as thought leaders and savvy digital thinkers.