New York Lottery

Holiday Games

CAMPAIGN / WEB / ILLUSTRATION
THE BRIEF

The holiday season is a time for giving — to your loved ones, friends, and family. And what better way to spread cheer than to share a gift that could potentially win them millions of dollars? For the 2010 holiday season, The New York Lottery asked us to create a bit of excitement and awareness around their new holiday scratch games.

Hey you never know.

WHAT WE DID

The holiday season in New York can be very stressful. We decided to do our part by providing a bit of holiday cheer. Our campaign launched on Black Friday; the most stressful shopping day of the year, by targeting the savvy shoppers who decided to staying home and do their shopping online.

The banner campaign was so well received that it was later extended to other mediums including print and out-of-home.

NYL_takeoverNew York Times: Homepage Take Over

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NYL_04Brighten Someone’s Holiday – Bus Stop

New York Lottery

Holiday Games
CAMPAIGN / WEB / ILLUSTRATION