THE BRIEF
A&E leads the cultural conversation through high quality, thought provoking original programming with a unique point of view. Whether it’s the network’s distinctive brand of award-winning disruptive reality or groundbreaking documentary, A&E makes entertainment an art.
They were looking to further these cultural conversations with a viewing platform that would allow users to connect with content in a deeper way.
WHAT WE DID
I led a creative team in designing a custom streaming application with social integration. The app allows users to not only consume videos but also generate social posts and/or memes, driving audience engagement and growing online fandom.
Beyond building awareness, we also looked into the viewer data to identify ‘peak’ moments of interest which helped A&E with their programming.
